Élhée, a Brand Surrounded by Artists
To affirm her new vision of the culture of babycare and to build a tailor-made universe for contemporary families, Élhée founder Allison Piraud surrounded herself with a team of highly talented artists, brought together with verve by the famous Ich&Kar agency.
Ich&Kar, Directing the Creation
Creator of Élhée’s visual identity, branding and artistic direction, and of the communication strategy of this very new brand, Ich&Kar is far from making its first inroads into the realms of childhood. Already in 2011, its educational wallpapers created a stir with parents who wanted to elevate the aesthetic and intellectual surroundings of their progenitors. But even if Ich&Kar’s dazzling creative and poetic prowess is brought to bear on the made-to-measure universe of small children, its reputation is long-established in the world of adults.
Since 1992, Hélèna Ichbiah, founder of the Ich&Kar agency, has been creating entire visual universes and brand identities with a creative imagination and zest that resonate with hoteliers, restaurateurs and prestigious names in luxury and interior decor. From Arté to Chanel, from Mexico to Tokyo, the graphic panache and limitless creativity of Ich&Kar never cease to break the laws of graphic communication. Alison Piraud needed no convincing. Adapting to the sophisticated requirements of the creator of the brand, Hélèna encompassed it with her inimitable and multi-faceted savoir-faire, creating from the brand identity to the packaging, a gentle and elegant universe like a jewellery box for a precious gem. From its innermost circle, Ich&Kar selects the best creative talents to hone the brand’s visual identity.
Talented Artists at the Service of an Inspired Brand
A self-taught artist, Yves Helbert took his art classes by himself before the works of the grand masters. Excelling in black and white pencil drawings, he composes images that intrigue by their realism and poetry. With his delicate and scholarly touch, he illustrated BibRond, elevating it into the realms of a very concrete object of art.
Colombe Clier, a sensitive photographer who works for prestigious houses and institutions such as Hermès, Air France Magazine and the Center des Monuments Nationaux, also develops personal projects such as her recent series of portraits on the subject of the transmission of knowledge.
For Élhée, she captures a portrait of maternal love within the framework of a report filled with accuracy and intended to illustrate the natural vocation of the BibRond.
For Élhée, she captures the subject of maternal love within the framework of a photo essay to illustrate BibRond’s natural vocation. Her still lifes realized under the artistic direction of Ich&Kar present the baby bottle in a delightful decor where one can discover a sculpture by Andrée and Michel Hirlet, the duo of ceramists known for their four-handed creations of loving geometric designs …
And last, but by no means least – the black and white portrait specialist of contemporary personalities such as Pierre Bergé, Juliette Binoche and Jack Lang, Marian Adreani immortalises the smile full of promises of the enlightened creator that is Allison Piraud!